The Weeknd is making it VERY clear -- H&M's apology for a racist online ad has fallen on deaf ears -- and he'll never work with them again.
The clothing store came under heavy fire after an ad showed an African-American child wearing a hoodie with the inscription, "Coolest Monkey in the Jungle."
Abel -- who launched his own line with H&M last year -- posted a message about the tasteless ad, saying,
"woke up this morning shocked and embarrassed by this photo. i'm deeply offended and will not be working with H&M anymore ..."